Our society is fast-moving.

And the new myOrder function in the McDonald’s App therefore offers the perfect solution for all those who don't want to wait. In a video series, we dramatise endless waiting times with forever-loading food images. The message at the end of the videos makes it clear to the target group that thanks to the myOrder function they no longer have to wait long and they can order food easily and quickly.

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Concept and Design

together with Dominik Locher