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Be All Kinds Of Strong 2022

"Be All Kinds Of Strong" is a campaign of the "cool and clean" programme, the largest prevention programme in Swiss sport. The campaign shows young people that sport should not only be about building muscles, but also about strengthening their personality. For the new campaign, we developed numerous creative content formats in which the life skills are dramatised in different storylines on TikTok, Instagram, YouTube and posters.

Art Direction, Graphic Design


Created at Freundliche Grüsse

Photography: Camille Spiller

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