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Mara Schwegler
Zurich, Switzerland
Rivella Summer Campaign 2022
For Rivella, the summer is all about the eventful summer promotion "Daheim am Wasser". At the centre of the cross-channel campaign is a competition to win a camper van. In addition to the main prize, there are other daily prizes to win. In the course of a film and photo shoot, the story of a friend group that travels along the Aare river in a camper van was created. Not only do they enjoy the summer to the fullest with Rivella, but they also learn many interesting facts about Switzerland's longest river.
Art Direction
Created at Freundliche Grüsse
Production: MARTY / TREZZINI
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