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The new Ricardo campaign is not about new, but about second-hand. With "Re-Loved instead of New", we underline the pioneering role of the online marketplace for second-hand as a real sustainable alternative to buying new. At the heart of photography and video is a unique style, bold and direct.


From TV and posters to online videos, social media implementations, display ads and tram posters, the campaign will be played out across Switzerland.

Art Direction, Design


Created at Freundliche Grüsse

Production: Tasty Pictures

Photography: Emilia Staugaard

DOP/Director: Nicklas Hemming

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