The new Ricardo campaign is not about new, but about second-hand. With "Re-Loved instead of New", we underline the pioneering role of the online marketplace for second-hand as a real sustainable alternative to buying new. At the heart of photography and video is a unique style, bold and direct.

 

From TV and posters to online videos, social media implementations, display ads and tram posters, the campaign will be played out across Switzerland.

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Art Direction, Design