Rivella ensures that summer is not boring with the new limited edition Grapefruit variety. A charming video tells the story of a Piaggio delivery van that whizzes through Switzerland with a grapefruit tree on the loading area, bringing good cheer. Instead of fruit, the tree carries Rivella grapefruit bottles. The branches grow from the street directly to the windows and balconies. So the surprised Rivella fans can simply grab, harvest and enjoy the bottles.

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Concept and Art Direction