Chocolat ohne Trallala.

Migros teams up with Rowan Atkinson, aka Mr. Bean, in a new campaign for Frey chocolate. The ad humorously shows Mr. Bean’s failed attempts to improve the chocolate, concluding that it’s perfect as it is: "Frey – Chocolat ohne Trallala." The campaign runs across cinema, TV, DOOH, online, and social media.

Art Direction, Design

The film was accompanied by a national billboard campaign.

Created at thjnk Zürich

Production – Pumpkin Film

Director – Martin Werner