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#ALDIstory
The Story of Every ALDI Kid.
The campaign tells the story of ALDI kids growing up in ’90s Germany, when carrying an ALDI bag was anything but cool. What once sparked teasing has now become a nostalgic fashion statement.
Bullied then. Proud now.
Art Direction
The story continues with a five-episode podcast series hosted by journalist Miriam Davoudvandi, bringing together creators, journalists and storytellers to share their own experiences of growing up as ALDI kids.
Created at antoni Berlin
FILM
Production – ANORAK Film
Director – Marleaux Désïré
PODCAST
Production – BIG TICKET Internet
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