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El Brócoli
Migros' new campaign showcases El Brócoli in a wrestling match against Iceman, representing fresh produce versus frozen foods. The film dramatizes Migros' promise of offering the freshest seasonal and regional fruits and vegetables.
Story Concepting, Art Direction
Alongside the film, a print and OOH campaign plays with the visual similarities of different produce, emphasizing the variety and quality of Migros' fresh selection.
Created at thjnk Zürich
FILM
Production – Feit Film AG
Directors – Dorian & Daniel
PHOTO
Production – Visualeyes
Photographer – Tina Sturzenegger
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