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El Brócoli
Migros' new campaign showcases El Brócoli in a wrestling match against Iceman, representing fresh produce versus frozen foods. The film dramatizes Migros' promise of offering the freshest seasonal and regional fruits and vegetables.
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Story Concepting, Art Direction
Alongside the film, a print and OOH campaign plays with the visual similarities of different produce, emphasizing the variety and quality of Migros' fresh selection.
Created at thjnk Zürich
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FILM
Production – Feit Film AG
Directors – Dorian & Daniel
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PHOTO
Production – Visualeyes
Photographer – Tina Sturzenegger
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